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Premier Guide to Medical Travel, Patients Beyond Borders: Singapore Edition, Now Available in Arabic
Medical Travel Book Guides Middle East Travelers through Asia’s Leading Medical Hub
Dubai, United Arab Emirates—3 November 2008: Healthy Travel Media and SingaporeMedicine today launched the Arabic version of Patients Beyond Borders Singapore Edition, a comprehensive medical travel book aimed at educating Middle East patients about medical travel to Singapore.
The Arabic version of Patients Beyond Borders Singapore Edition will address Arab travelers seeking alternatives to healthcare services in their own countries, helping guide them through South East Asia’s most advanced healthcare system.
The 200-page book, written entirely in Modern Arabic, features an in-depth overview of the hospitals and specialist centers, along with coverage of specialized surgical procedures and patient resources, accommodation options, and even recommended travel activities that cater to Middle East patients and their companions.
The print and electronic version of the book will be available in retail outlets throughout the Arabic World, through Amazon and other online retailers, and through SingaporeMedicine.
“Singapore is one of the world’s leading international healthcare destinations, with important medical, education, research and manufacturing ties to the Middle East,” says Dr Jason Yap, Director of Healthcare Services, Singapore Tourism Board. “The growth of our specialty services to Middle East patients has seen a significant rise in patients from the region.”
In 2007, over 400,000 international patients traveled to Singapore for a wide array of medical procedures. Recognized as one of the world’s top medical travel destinations, Singapore boasts 13 Joint Commission International (JCI)-accredited hospitals and treatment centers.
“Singapore’s hospitals are without peer, with excellent international patient care and customer service,” says Josef Woodman, CEO of Calvander Communications and author of Patients Beyond Borders. “Arab patients accustomed to traveling to Europe and North America for care now have greater choices in medical procedures closer to their homes and families.”
With a growing number of patients from the Middle East heading to Singapore for its world-class health and medical services, Singapore aims to build on its strong reputation as a preferred medical tourism destination through a targeted international awareness campaign.
SingaporeMedicine is currently participating in this year’s Healthcare Travel Exhibition and Conference (HTEC) taking place from 2-4 November at the Al Bustan Rotana Hotel in Dubai. As platinum sponsor and the largest exhibitor at the event, SingaporeMedicine aims to encourage more GCC patients to visit the city-state for its first-class medical services.
About Healthy Travel Media
Healthy Travel Media, an independent imprint of Calvander Communications, LLC, based in Chapel Hill, NC, publishes books on medical travel, treatment, and wellness. Patients Beyond Borders is available at Amazon and bookstores everywhere. Books in the series include its flagship Patients Beyond Borders World Edition, Singapore Edition, Taiwan Edition and soon-to-be-released titles for Korea, India and Malaysia.
About SingaporeMedicine
Launched in 2003, SingaporeMedicine is a multi-agency government-industry partnership committed to strengthening Singapore's position as Asia's leading medical hub and international health care destination. Led by the Ministry of Health of Singapore, SingaporeMedicine is supported by three government agencies: the Economic Development Board, which develops industry capabilities, the International Enterprise Singapore, which fosters regionalism by Singapore-based health care players, and the Singapore Tourism Board, which markets Singapore as a healthcare destination to inbound international patients and develops associated people-oriented services. (www.singaporemedicine.com)
For media queries, please contact:
United States
Judy Orchard
Tel: +1 919.545.0668
Email: jorchard@patientsbeyondborders.com
http://www.patientsbeyondborders.com
Members of the media are invited to request a review copy; please contact jorchard@patientsbeyondborders.com.
Singapore
Wallis Marketing Consultants
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Email: info@wallis-mc.com